Saturday, December 1st--TowneBank Holiday Parade at the Beach. Officially ushering in the holiday season in Virginia Beach, the Holiday Parade at the Beach affords local businesses, schools, and organizations the opportunity to support the community and celebrate the season with thousands of parade-goers. Giant balloons, marching bands, lighted floats, equestrian units, fire trucks, performing dance groups, motorcycles, and more join forces to present a dazzling and entertaining night of fun for all ages! And best of all, Santa himself makes a grand appearance to greet all his loyal fans as the evening winds down and many families take the opportunity to also visit the amazing Holiday Lights at the Beach! The Holiday Parade at the Beach begins at 5:30pm, and travels North on Atlantic Avenue from 15th to 25th Street.